YouTube Wins NFL’s Sunday Ticket Package For A Reported $14 Billion Deal Price Tag

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Google’s YouTube TV and YouTube Primetime Channels will exclusively host off-market NFL games from next season, the league and YouTube will be jointly announced Thursday morning, and the world’s biggest tech and streaming companies will continue to engage in live sports.

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Financial terms were not disclosed, but The Wall Street Gazette and CNBC each reported that they are worth about $2 billion a year. Daily fixing the agreement for more than seven years.

It was also Disney, Apple and Amazon vying for the Sunday Ticket bundle previously held by DirecTV, but recent reports suggest the NFL has shut down to YouTube.

The seven-year, $14 billion deal, Google reported, follows the NFL’s 11-year, $13 billion deal with Amazon for exclusive rights to primetime games on Thursday, and the league’s nearly $10 billion annual TV deals with legacy broadcasters.

Key Background

Before Google emerged as the leader and Apple refused to increase its bid, many viewed Apple as a favorite for downloading the Sunday Pass. NFL games consistently attract more U.S. viewers than any other live or scripted broadcast, and are among the world’s first (Apple, $2.1 trillion), fourth (Alphabet, $1.1 trillion) and fifth (Amazon, $856 billion) rights sets the stage for discussion. The most valuable companies by market value. The NFL just started broadcasting its own. Thursday Night Football It’s streaming on Amazon Prime this fall, bringing in a younger audience and pushing Prime signups to record highs. Robert Kraft, billionaire owner of the New England Patriots and chairman of the NFL owner’s media committee, said in a statement accompanying the announcement that YouTube’s ability to navigate “the changing media landscape” helps ensure “more games are available to more fans.”

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Five million. That’s the number of YouTube TV subscribers, according to the company’s latest public estimates, making it the country’s most popular live TV streaming service. YouTube TV plans start at $64.99 per month.

further reading

YouTube Solidifies TV Swap With NFL Sunday Ticket Deal (The Wall Street Gazette)

NFL’s Thursday Kickoff Marks Crucial Moment for Amazon and Other Tech Giants’ Future of Live Sportsforbes)

Why the Apple-NFL Sunday Ticket marriage didn’t come together (Athletic)

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