The global color authority announces its Color of the Year each December, and the 2023 selection announced Thursday is a living relative of the red family.
In a statement announcing its selection, Pantone said Viva Magenta is “an unusual color for an unusual time,” which is described as a “subtle crimson hue” that balances warm and cold.
“Powerful and empowering, a vibrant red that encourages experimentation and self-expression without restraint; an exciting, boundless shade.” Pantone talked about this year’s election. Credit: Pantone
“Brave and fearless (Viva Magenta) is a vibrating color whose enthusiasm encourages optimism and joy,” the statement added. “Powerful and empowering, a vibrant red that encourages experimentation and self-expression without restraint; an exciting, boundless shade.”
The company continued to describe the color as “bold, witty, and all-encompassing.”
The Pantone Color Institute’s choice aims to reflect the latest trends in industries such as fashion, beauty, technology, design and home decor. It also acts as a kind of mood ring with tones chosen to capture the spirit of the times.
The Pantone Color Institute’s selection aims to reflect the latest design trends and the spirit of the wider times. Credit: Pantone
In years characterized by uncertainty, this usually means colors that calm, calm or invigorate. Amid the ongoing epidemic, Viva Magenta represents reassurance, trust and connection in a world that is trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute.
“We live in a rather unusual time. The only thing that has become traditional is its unusualness,” he told CNN during a video interview. “While there are many things that affect our thinking, and many that affect and influence what happens and the changes we have to make, there is no doubt that the overriding effect is Covid.”
“As virtual worlds become a more prominent part of our daily lives, we seek inspiration from nature and the real,” said Leatrice Eiseman. Credit: Pantone
inspired by nature
Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye obtained from tiny insects called cochineals.
“As virtual worlds become a more prominent part of our daily lives, we seek inspiration from nature and the real,” Eiseman said in a press release. It helps us develop our inner strength.”
Cochineals, the little insects that inspired Pantone’s color 2023. Credit: huge
This year’s announcement is accompanied by a new Miami exhibit that opens to the public on Saturday. Dubbed the “Magenta Universe”, the game explores the “dynamic between Artificial Intelligence and human creativity” through interactive rooms featuring visual, auditory and tactile experiences connected to Viva Magenta.
Pantone is best known for creating the Pantone Matching System, which is used to identify and match colors in industries such as printing, graphic design, and fashion. It has been choosing the color of the year every year for over twenty years.