Pantone has chosen Viva Magenta as its Color of the Year 2023. Viva Magenta is described as “a subtle crimson red shade that offers a balance between warm and cool”.
Viva Magenta for designers is PANTONE 18-1750. Pantone has given a slightly more colorful description of its best color selection for 2023. The Pantone Color of the Year 2023 announcement was made via a live video stream on the company’s website.
He says Viva Magenta “vibrates with vitality and force.” It is a shade that has its roots in the red family and is the expression of a new power signal. Viva Magenta is bold and fearless, and a pulsating color whose exuberance encourages a joyful and optimistic celebration and writes a new narrative.”
Pantone Color of the Year 2023 – Viva Magenta
Pantone Color Institute Executive Director Leatrice Eiseman says Viva Magenta is inspired by cochineal red, one of “the brightest (dyes) the world has known”.
With its primitive roots, PANTONE 18-1750 Viva Magenta reconnects us to the original substance. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta helps us develop our inner strength by activating our spirit.”
Very Fairy, a shade of periwinkle, won the Pantone Color of the Year 2022 award. Take a look at the winners of the Pantone Color of the Year award since 2000.
Pantone Color of the Year Winners 2000-2023
A history of the winners of the Pantone Color of the Year 2000-2023 award. In 2016 and 2021, Pantone chose 2 colors for the honor. Only 1 Pantone color is selected each year.
|Year||opaque color||Pantone Number|
|2023||Long live Magenta||18-1750|
Together, a team of experts at the Pantone Color Institute decide on the Color of the Year. According to an interview with Laurie Pressman, Vice President of the Pantone Color Institute, choosing Color of the Year is influenced by several factors.
“Anything and everything that happens in our culture throughout the year can affect our Pantone Color of the Year choices for the year ahead, with each source bearing a different weight from year to year depending on what was going on in our culture at that time. Pressman says in an interview posted on the Pantone website.
“For example, if you look back 15 years, technology played an extremely minor role. This is no longer the case today. Gaming, social media, AR and physical design itself are influenced by our technology and the colors we have access to digitally.”
Along with making the announcement, Pantone has also released design tools for fashion designers, interior designers, professionals in the beauty industry, and graphic designers. You can review Pantone Color Books and Other Pantone Tools for Designers.
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