Twitter’s New Square Badges for Some Employees, Not Elon Musk

  • Twitter has introduced a new square badge to show where company-approved accounts are used.
  • At least 10 Twitter employees have the new badge, but Elon Musk does not.
  • Musk’s friend David Sacks and news outlet Bloomberg, among others, will receive the new feature.

Twitter rolled out a new feature for some verified users on Monday; this includes a small square company badge next to the names of some business users, including a number of Twitter staff members, not Elon Musk.

Business accounts were given gold checkmarks a week ago, but square badges were added Monday as part of Twitter’s “Blue for Business” program, which allows companies to display their logos on employee profiles.

Esther Crawford, Twitter’s director of product management, who went viral for sleeping on the office floor shortly after Musk’s takeover, was one of the first users to receive the square badge.

At least 10 Twitter employees are marked with the company’s logo, and most of them appear to be software engineers and people in Crawford’s department. However, Musk himself does not have a square badge, despite owning the company and spearheading the verification changes.

Musk retweeted the official announcement of the feature, but has yet to address the poll where Twitter users voted for him to step down as CEO. He said users will require a subscription to vote in future polls on the platform.

A London-based engineer with the new badge Twitter Area titled “test connected badges” last Thursday.

While Musk wasn’t given a badge, a friend does. David Sacks, who first met Musk while working together at PayPal, is marked by the venture capital fund’s logo.

Sacks was part of Musk’s close circle on Twitter; He was advising her about the company, but was never in an official position.

The Bloomberg news source also has access to the square badge, which is currently used for different sections of the channel’s news but not for individual journalists.

Twitter Profiles of David Sacks and Bloomberg Markets

David Sacks and Bloomberg are among the non-Twitter employees with the badge.


That same day, Twitter also introduced a new gray check for government accounts. While this is automatically available for some accounts, others which should be suitable does not have.

For example, Joe Biden’s personal account has a blue check, but the official President of the United States account is grey. In the UK, it’s the personal account of Prime Minister Rishi Sunak and the opposite of the official Twitter at 10 Downing Street.

Twitter did not immediately respond to Insider’s request for comment.

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