Twitter Blue relaunch delayed again, this time to avoid Apple’s 30 percent fee

The relaunch of Twitter Blue has reportedly been delayed once again, which means anyone looking to purchase Twitter’s useless blue tick badge will have to wait a little longer. At this point it’s probably best to assume it won’t come until you actually see the option to sign up for your account.

Platformer and The Verge reported that Twitter’s subscription service will not be returning this Tuesday, as CEO Elon Musk announced two weeks ago. Instead, Twitter Blue is withdrawing indefinitely as the social media platform figures out how to avoid Apple’s 30 percent fee charged to developers for in-app purchases.

Mashable has taken to Twitter for comment, but is waiting for a response other than the wind howling over the thousands of desks left empty by Musk’s fire frenzy.


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Apple’s charge apparently came as an unpleasant shock to Musk, who this week falsely denounced it on Twitter. “Hidden 30% tax.” Despite Musk’s complaint, Apple’s 30 percent fee has actually been in public knowledge for over 14 years, with the company’s then-CEO Steve Jobs literally announcing it on stage at an iPhone event in 2008. less than $1 million a year.

But since Musk himself is aware of Apple’s fee, Twitter is reportedly trying to circumvent this by refusing to sell Twitter Blue subscriptions as in-app purchases on iOS. Anyone who uses an iPhone and wants to sign up for Twitter Blue will likely be directed to do so by other means, such as Twitter’s website.

Apple now allows developers to inform users about payment options outside of iOS apps, following a class action lawsuit that caused it to change its rules last year.

If and when Twitter Blue finally returns, the Platformer also reported that it will raise a cent in pricing from $7.99 to $8. Users will also be required to verify their phone number to sign up, likely an effort to curb the pervasive impersonation that has plagued Twitter since Musk took it over.

The many quick and thoughtless changes Musk made to Twitter have greatly eroded public trust in the company in just one month, with advertisers fleeing the platform in droves. Yet, no matter how disastrous many of the billionaire’s decisions were, he seems determined to put his dubious ideas about how Twitter should be run, to hell, high waters, or bankruptcy into practice.

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