by Pink and green colors can mess up your startup business! Every business today needs a long list of factors to achieve its vision and mission and be successful; One of the factors at the top of this list is the business logo.
You don’t want to spoil that, as it’s the logo that makes the first impression on the viewer and is the first thing that comes to mind when the word brand is mentioned, so if you’re a graphic designer or a Logo maker app developer, grab yourself some popcorn as we share with you top tips for optimizing a logo design.
keep it as simple as possible
If we take a deep look at how any successful business works, we get lost in the details as so many things happen at once and that is exactly what we should avoid in our logo from adding too many characters, colors, or conveying multiple messages in a single logo doesn’t make that logo unique or great, in fact it’s confusing the viewer. confuses.
We must not forget that logos appeal to people of different backgrounds and ages, so it is necessary to simplify the logo. This is seen with many international companies like Twitter, Amazon and Coca-Cola, so keep it as simple as possible.
Promote the brand
The main purpose a logo serves is to promote a business; a logo that doesn’t deliver a message is a logo we’re better off without, the message should be clear and unambiguous, so if a truck driver passes the logo in the blink of an eye, they’ll know what it’s all about. You can also add a small QR code to give your customers more detailed information about the company.
Let’s take FC Barcelona’s logo as an example; the ball in the logo tells us it’s a football club and the yellow and red lines tell us it’s Spanish. Make sure that the main purpose of the logo is to promote the brand and that all elements in the logo such as font, characters and color are focused on it.
primary colors
McDonald’s, KFC and Pizza Hut; Although they are fast food brands, what do these three brands have in common? It is the red color seen in the logos of these brands.
It has been proven that colors affect people psychologically, evoking certain emotions. Red signifies hunger and blue signifies trust, and therefore brands such as Facebook, IBM, UNICEF, which cannot achieve success without gaining the trust of their target audience, tend to use the color blue.
Colors are a double-edged weapon; Using more than 2-3, especially an unsightly combination such as pink and green or purple and yellow can turn people away from the brand. Therefore, it is very important to master the use of colors.
make it symmetrical
The symmetry shown in a logo means that a brand is well-organized and pays attention to small details, being professional and balanced, as well as a reliable business. A great example of this is Chanel, Toyota and Target. High-profile companies are known to use a predominantly symmetrical monochrome logo for their brand.
Check scalability
A logo is one of the most common ways to market a brand and is a unique way to put a business on the map; therefore, logos are expected to be seen and used everywhere, on billboards, Advertisements, menus and more.
In some cases, the logo faces many challenges, such as printing it using only black ink or placing it on a harmonious background; Do it to avoid wasting your efforts.
Solution
Designing a logo is more like preparing a main course in a luxury restaurant; you don’t want to add too many seasonings or ingredients, ruin the food or make it tasteless. Use QR code generator tools to help people find your business easily. And now that you have the secret recipe for optimizing a logo, you can get to work on your own.
Remember that your company logo will represent who you are and what your business does, follow all the tips and pieces and advice mentioned above in this article and get some reviews of the logo from your friends, family and colleagues to make sure what it represents. you have in mind
