Poorly designed websites cause billions of lost sales to e-commerce platforms

New research on online shopping habits by corporate CMS (opens in new tab) Storyblok claims poorly designed websites could cost British e-commerce platforms (opens in new tab) Losing over £1 billion in revenue.

According to the study, every online shopper abandons a £50 total purchase on average five times a year due to poor website user experience, and 12% of shoppers give up on a purchase over £100.

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