Ad-supported streaming service Pluto, one of Paramount
“Expanding into Scandinavia in May and now Canada, Pluto TV has seen tremendous growth this year,” Pluto EVP and international GM said in a post. “As we are now present in more than 30 countries and territories, we are one step closer to our mission to entertain the planet.”
The service will include 110 themed linear FAST (free, ad-supported) channels, some of which will be built around resilient Paramount franchises such as: CSI, NCIS, and south park, As well as 20,000 hours of on-demand programming.
The Canadian version of Pluto will have some Canuck-centric features, including over 30 channels of local content. This group includes six Home & DIY channels, four Food channels, and Global News’ news and opinion programming focusing on more than a dozen cities and states.
Local programming includes series such as Love it or List it, Property Brothers, Bryan Inc., Border Security, and Chopped Canada. It also includes a number of French-language channels specifically serving audiences in Quebec. These channels include Dora TV FR, Tortues Ninja TV, South FR, Doctor Who FR, Degrassi FR, Alerte a Malibu and Les Nouveaux Detectives.
The company called its Canadian platform the most robust foreign deployment ever. Pluto is the most watched FAST service in the United States with 1% of all domestic viewership according to Nielsen figures.
The service in Canada is a partnership with Toronto-based Corus Entertainment, which owns a large library of food and lifestyle programming and operates Global News.
“Our strategy is always based on placing more content in more places, and Pluto TV is pushing that goal even further,” said Broadcast Networks Troy Reeb, Corus EVP.
Paramount streaming executives have talked about how Pluto has helped them learn about new international markets and audiences, fine-tune programming for subscription-based Paramount+, and cross-promote in ways that can help increase reception.
Launched in 2013, Pluto is already deployed in nearly 30 countries and regions, including the United States, Latin America, Central Europe and the Nordic countries of Europe.