by The fight for the next-gen graphics card between Nvidia and AMD seems to be heating up before the launch of the AMD Radeon RX 7900 XTX in a week, as Nvidia will reportedly lower the price of the RTX 4080 in mid-December to compete. With Team Red’s latest flagship.
Price cut rumor courtesy of Twitter leaker Harukaze5719 (opens in new tab)Saying that the price of the Nvidia GeForce RTX 4080 will be “fixed” in mid-December, and that Nvidia is doing this not in response to the upcoming AMD release, but in response to its “own considerations”, specifically to help boost sales and price-performance ratio.
According to the board channels, the price of the RTX 4080 will be set in mid-December. However, the source stressed that the price cut was not feared by RDNA3, but by his own thoughts. The price is appropriately lowered to improve the price-perf ratio and stimulate sales.https://t.co/M0bXfHqDZIDecember 5, 2022
This last point is certainly possible, as scalpers have reportedly struggled to sell their unfairly acquired graphics cards as they could in the past. But there’s no escaping the fact that AMD’s next-gen GPU is just around the corner, priced significantly less than Nvidia’s RTX 4080, and the rumored timing of the RTX 4080 price drop is remarkably timed to say the least. So what’s going on here?
Nvidia got the price of the RTX 4080 very, very wrong and gave AMD a big opening
Despite the price drop, Nvidia really screwed up the RTX 4080 launch. Not only did it initially create confusion by announcing two RTX 4080 cards, one with 16GB of VRAM and the other 12GB, but it didn’t “release” the cheaper 12GB version of the two cards, leaving both next-gen cards north. $1,200 (when you factor in tax and/or shipping).
Now the AMD Radeon RX 7900 XTX is the manufacturer’s “Our flagship card is on sale for less than $1,000!” He’s playing the claim game. By charging exactly one cent less and declaring a $999.99 victory, but at the same time the RX 7900 XT comes in at $900, so at least a One of the launch cards will sell for less than a thousand dollars, and if the performance of these two cards is close to what the RTX 4080 offers, this price advantage for AMD will make a big difference in this kind of economic environment. environment.
It seems Nvidia has forgotten or doesn’t care that no one has the money to drop on a super high-end graphics card right now, even if it’s the best graphics card in the world. Just like at the World Cup, AMD could take a big leap forward in Nvidia’s market position by currently drawing with the Green Team or even lagging behind Nvidia’s best while cutting Nvidia’s lead to a narrower margin.
For many PC gamers out there, it will really come down to whether something is good enough to upgrade, and since everyone is missing out on Nvidia Ampere, there’s hardly any universe where AMD wouldn’t be super challenging. Switching status to Team Red for Nvidia GTX 1650 owners.
Nvidia RTX 4080 sales are sluggish, which tells you all you need to know
Even by Nvidia’s logic, if this report is to be believed, it needs to lower the price of the RTX 4080 to “stimulate sales”. We were tracking Nvidia RTX 4090 stock and RTX 4080 stock and saw that Nvidia RTX 4090 was selling out very, very fast.
By the way, on the first day of sale of the RTX 4080, 24 hours later it was still in stock in the UK and it took a few hours for the RTX 4080 to go on sale in the US, which may well have set those poor unfortunate scalp hunters in motion. they can’t even sell their GPUs at MSRP anymore.
This is something we immediately spotted in our RTX 4080 review: its MSRP eliminated any reason to buy the card. If you’re dropping that much cash, you’ll just buy an RTX 4090. Why settle for $1,200 second place?
The sluggish sales of the RTX 4080 seem to confirm this, as really everyone seems to be waiting to see how well the AMD Radeon RX 7900 XTX and RX 7900 XT do before making a decision. Regardless, AMD at least did what no one else was able to do, which allowed Nvidia to price its graphics cards more reasonably.
