by According to company founder Carl Pei, mid-range phone brand Nothing doesn’t want to make its US debut, but it is facing some logistical problems – not to mention competition from major rivals.
Inside interview with CNBC (opens in new tab)Pei states that the company is currently in “early talks with American carriers,” but did not give a specific name. According to the founder, every carrier has a specific software package they want added to smartphones, and there’s also “a lot of additional technical support” that needs to be done. All this contributed to Nothing delaying an American launch. It’s also unknown if the Phone (1), currently Nothing’s only smartphone, will be released or if it will be something different. But there won’t be Phone (2) as Pei hits fast this idea on twitter (opens in new tab). According to the post, he states that the main focus of the company when creating the phone’s software will be the Phone (1).
Nothing has succeeded in the United States. ear (1) headphone. Pei notes that a third of total sales come from the United States, so there is at least some interest in the company’s products. Success seems to have given Nothing the confidence to attack for the Western Hemisphere.
Speculation and competition
While we don’t know what has been released, we can take a look at Phone (1) to get an idea of what’s possible.
this Phone (1) Compared to the iPhone SE in terms of price and specs, it’s a pretty good mid-range device with CNBC. Starting at £399, you get a 6.55-inch Full HD OLED display powered by a tuned (but still somewhat old) Snapdragon 778G Plus chipset. The glowing Glyph Interface on the back gives the smartphone a unique look that can be fine-tuned for notifications and calls. However, the battery life leaves much to be desired. You can buy an Unlocked Phone (1) for $489 in the US, but this only works with certain carriers.
Regarding iPhones, Pei says he wants to beat Apple in the mid-range game, but it’s tough competition. Latest reports (opens in new tab) Show that iOS devices are effectively taking over the US, as more than half of all smartphones in the country are iPhones. Attracting iPhone owners to Nothing’s Android-based platform can be difficult because Apple customers depend not only on their iPhones but also on the deeply integrated App Store (and hosted apps). Nothing founder Pei believes this will also be a problem for future endeavors. He told CNBC it would “create a ceiling for our growth.”
Absolutely nothing works for him. According to CNBC, the company has had to deal with numerous manufacturing issues, from covid restrictions in India to being rejected by “Apple’s biggest iPhone supplier” Foxconn to make its devices. It will launch in the US, or at least give us a clue. This story will be updated later if we get feedback.
If you’re interested in scoping budget devices, be sure to check out TechRadar. recently updated cheap phone list.
