New Apple logo revives iconic colors for major store launch

The Apple logo is one of the most recognizable designs in the tech world, thanks to its exemplary elegance and simplicity. It’s actually so catchy that the brand can play around with references to previous iterations that everyone will immediately notice.

That’s the case with a new logo design that has surfaced for the launch of the upcoming Apple store in the American Dream mall in New Jersey. The new version of the Apple logo combines both a breeze from the past and a fresh and contemporary feel (if you’re looking for Apple hardware, there are still plenty of Apple Cyber ​​Monday deals to find online).

New Apple logo designed to support the launch of Apple American Dream (Image credit: Apple)

Apple is preparing to open its Apple American Dream store on Saturday, December 3 at 11:00 am in the second largest shopping center in the USA. The store itself is expected to have a similar layout to the latest Apple Stores. Perhaps the most interesting thing about the launch is the logo selection. Apple’s launch plug (opens in new tab) The website shows a fresh take on the classic 1997 rainbow-colored logo.

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