by The Apple logo is one of the most recognizable designs in the tech world, thanks to its exemplary elegance and simplicity. It’s actually so catchy that the brand can play around with references to previous iterations that everyone will immediately notice.
That’s the case with a new logo design that has surfaced for the launch of the upcoming Apple store in the American Dream mall in New Jersey. The new version of the Apple logo combines both a breeze from the past and a fresh and contemporary feel (if you’re looking for Apple hardware, there are still plenty of Apple Cyber Monday deals to find online).
Apple is preparing to open its Apple American Dream store on Saturday, December 3 at 11:00 am in the second largest shopping center in the USA. The store itself is expected to have a similar layout to the latest Apple Stores. Perhaps the most interesting thing about the launch is the logo selection. Apple’s launch plug (opens in new tab) The website shows a fresh take on the classic 1997 rainbow-colored logo.
While the design will trigger some nostalgia for long-time Apple fans, it feels totally fresh and contemporary, with swirling rainbow colors that seem to wrap around the Apple shape.
So this is just a temporary logo for one store, it matters. But let’s appreciate how much that says a lot about the strength of the Apple logo design over the years. There aren’t many brands out there whose past logos remain iconic enough to play with references that anyone can easily understand.
It is also interesting that the meaning of the rainbow colors has actually evolved since Apple’s 1977 logo, which remained in use until 1997 (see our article on the history of the Apple logo). The Pride Flag also uses rainbow colors, but in a different order, reflecting the true order of the colors in the rainbow. Gilbert Baker and Lynn Segerblom’s Pride flag was unveiled at the Gay Freedom Day Parade in San Francisco in 1978, and since then the flag has become a symbol of diversity everywhere.
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This isn’t the first time Apple has made such a reference to its classic color logo. It has revived the logo with slightly different colors to promote the release of the colorful 2021 iMacs. The lasting power of these colors and their evocative connection with Apple shows how powerful the Apple logo really is and why it deserves its place in our selection of the best logos of all time.
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