immersive design festival detour 2022 turns visitors into attendees

Hong Kong’s biggest design festival kicks off

Yearly Hong Kong design festival deTour 2022 invites everyone to take an interactive, reflective journey through participatory installations, workshop sessions, design dialogues, film screenings and guided tours. Presented by PMQ, the 17-day celebration of art with the theme ‘One Design’ explores the fundamental role of design in creating a better future for humanity. Data collected from the social and habitual behavior of the community, exhibitionsturns visitors into co-participants. From witnessing a cow’s journey through life to becoming a chinaware to a memory-inducing time machine, the experience is as gripping as ever.


DeTour 2022, with the theme of ‘one design’, ignites the power of collective participation with works of art that reflect the voices of people.

all images are from deTour 2022

On the roundabout 2022, visitors become participants

contained in The heart of SoHo in Hong Kong, detour 2022 It has to move the crowd. Sponsored by the Hong Kong Special Administrative Region Government’s Create Hong Kong, the annual design festival breaks the passive mold of art exhibitions with 40 interactive events. workshopscultural activities, 12 dialogues, movie screenings, guided tours and virtual galleries. The key event aims to visualize the power of collective engagement with artworks that resonate with the voices of the public and reflect information gleaned from the social and behavioral characteristics of the community.

immersive design festival detour 2022 turns visitors into attendees
curators left to right: Soilworm Lai from Stickyline; Lee Chi Wing; Kay Chan Wan Ki; Mic Leong of Stickyline

“One Design”, the overarching theme of deTour 2022, Shin Wong. Together Chi-wing Lee, Kay Chan Wanki and STICKYLINEIn the installations, the curators also act as narrators to connect different groups of people. The design activity continually enhances this collaborative process by asking questions on a variety of topics, collecting and interpreting answers, and the collection of inputs turns into human-centered exhibits.

immersive design festival detour 2022 turns visitors into attendees
Highlights of the exhibition: ‘Bring Romie 18 to the East’ by Adelaide Lala Tam

Written by Adelaide Lala Tam, ‘Bring Romie 18 to the East’ is an exhibit of evidence: the life journey of a farm animal and what it offers after its death that will live to become the products our society enjoys. The show follows the journey of the cow and its organs, while exploring pressing issues such as animal husbandry, morality in animal production. As a final tribute to the animal, the artist collaborated with Niko Leung, a Hong Kong-based ceramic artist, alumnus of the Design Academy Eindhoven, to turn Romie 18’s ashes into bone china.

immersive design festival detour 2022 turns visitors into attendees
‘Bring Romie 18 to the East’ by Adelaide Lala Tam

Written by Bryan Lee Long Yin and Eva Leung Ka Wai, ‘The Gray Sculpture’ learns and evolves by assimilating the secret rules and unspoken habits of each individual’s daily life, gradually expanding as a disordered organic matter. The statue is a metaphor for a city; Its character is constantly reinvented and added by the choices and actions of every resident or festival-goer in the context of deTour 2022.

immersive design festival detour 2022 turns visitors into attendees
Highlights of the exhibition: “The Gray Statue” by Bryan Lee Long Yin and Eva Leung Ka Wai

PMQ is honored to collaborate with Domestic Data Publishers to create ‘About Time’. The exhibition consists of a series of installations that explore our relationship with time and memory through participation and data visualization, creating a reflective space that grows throughout the festival. Time flies for those who have fun, and drags for those who are bored. Sometimes it works in a man’s favor; other times he competes against. Time inevitably destroys all but also heals all wounds, yet it speaks volumes about human culture, habits and character; It defines who we are and how we act.

immersive design festival detour 2022 turns visitors into attendees
Highlights of the exhibition: ‘About Time’ from Domestic Data Publishers

immersive design festival detour 2022 turns visitors into attendees
One of the international collaborations between PMQ and Domestic Data Publishers of the fair is ‘About Time’.

t-shirt recycling tons of athletic cigarette butt collection sessions

Whether it’s hand-painted from home recipe to graphic on Gangcai slabs with plant-themed linoleum prints, bringing old t-shirts back into everyday relevance with Tee Knitter, or attending the ass-bundling athletic training session to re-examine the streets. Social treatment of cleaners from a bottom-up perspective, there is a workshop that brings out the creative side of any visitor.

immersive design festival detour 2022 turns visitors into attendees
MULTISonic by dKET is an experiential journey that takes visitors to another dimension by adapting to sensory experiences to provide a range of healing effects.

A series of design dialogues will continue in tandem until the grand opening of DeTour 2022. conference on 3 Decemberrdwhat are we paying for‘, Wu Jiawei, co-founder of Invisible Company, and Huang Jingxi, founder of The Loops home recycling, to share their experiences and observations on interacting with consumers and users, while Tom Chi-hang, Research Director for Communication Design, Center for Hong Kong Design Institute and Tse Yuen -Wah discusses key issues that manufacturers consider when deciding on packaging design. On December 4 in a row, ‘Hello Neighbors‘, host He Lihui invites social and cultural workers such as baristas, shopkeepers, hairdressers and winemakers to unravel the secrets hidden among diverse neighbors and the community.

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