Don’t buy an iPhone 14 through Apple – there are much easier ways

If you were planning to buy an iPhone 14, where would you shop? Your answer may vary depending on where you are in the world, but at least in the US, the answer is increasingly not given through Apple’s own stores.

This is according to a report from CIRP (opens in new tab) (Consumer Intelligence Research Partners LLC), via The Verge (opens in new tab)It found that only about 24% of iPhone buyers in the US shop directly with Apple.

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