A recent study by NielsenIQ notes that 82% of consumers who buy non-alcoholic products (zero-proof gin, alcohol-free chardonnay, and the like) also purchase regular-quality wine, beer, and spirits.
So if you’re someone who likes to cross the line between drinking and not drinking, it might make sense to choose a product that lives in both worlds. Luckily, there are a ton of special new mixers out there that pair nicely with or without booze.
For the Caffeine Devil: daysie
This small women-owned brand is behind a full line of purposefully made simple syrups perfect for adding to your morning coffee or evening espresso martini. It started when Charleston native Tara Pate fell in love with her locally flavored coffee but had no luck purchasing the ingredients for the home. That’s why she set out to do her own thing.
The first three flavors include Madagascar vanilla, coconut almond, and salted caramel. All of them are made without the use of preservatives and with all-natural ingredients. Madagascar vanilla is particularly versatile – a tiny bit is perfect in Old Fashioned, adding vanilla undertones to a latte, or drizzling a little over a slice of apple pie. All bottles have a shelf life. two years (homemade simple syrup usually takes a week or two), so treat them like your favorite condiments and add a dash as needed.
To Fly to the (Home) Bar: with co
While it will never change the temperature of your favorite local bar, WithCo specializes in bottled, bar-quality cocktails to pour at home, at parties, or anywhere else you need a great drink (and don’t have your favorite bartender close at hand). Just pour an ounce or two, add the spirit (or non-spirit) you like, shake or stir (don’t worry, each bottle is garnished with instructions), then sip.
Flavors range from classic cocktails – Agave Margarita, Old Fashioned and Bloody Mary – to more creative options like Bouquet (flowery and bright, with lavender, rosewater, cane sugar and lemon) or Sweater Weather (warm and warming). honey, cinnamon, cloves, cardamom, rosemary, bay leaf and paprika).
The best part is that all of its bottles are moldable to your mood. Do you want to drink? Each bottle suggests the perfect match. Are you feeling withdrawn? It offers alternatives. For example, Bouquet is perfect with vodka, gin, tequila or champagne, but just as good with soda water. Margaritas may require tequila or mezcal, or a dose of sparkling water will have the same effect. Each bottle stays fresh in the refrigerator for at least four weeks and can serve about ten cocktails per bottle.
Hella Cocktail Co offers three different star mixer streams. The first is handmade chili in flavors like chili, orange, aromatic, ginger, and Mexican chocolate. Then there are the bitters and sodas in breezy cans: non-alcoholic sodas that pack a full punch of flavor. Flavors like lemon-lime, grapefruit, ginger-turmeric, and aromatic spritz are delicious on their own—all naturally bitter and balanced—but it wouldn’t hurt to add an ounce or two of your favorite spirit.
Then there are the specialty blenders: full-size blenders naturally made in classic recipes like the Moscow Mule, Bloody Mary, Habanero Margarita, and Old Fashioned. Store the bottle in the refrigerator and pour a few ounces over ice and your favorite tequila. What you get is a surprisingly perfect Margarita (or Bloody Mary or Old Fashioned), with minimal effort on your part – no churning required.
Hella Cocktail Co is committed to advocating diversity in beverages beyond bottles and cans; co-founder Jomaree Pinkard consistently makes room for new business owners at the table and advocates diversity in larger companies.